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The statements opinions and data contained in the journal Sustainability are solely those of the individual authors and contributors and not of the publisher and. The subject of this article is customer satisfaction loyalty knowledge and business competitiveness from the perspective of a food-industry. The Impact of Operations Performance on Customer Loyalty. On satisfaction and loyalty of the main customers who are the students. What is customer satisfaction and loyalty?
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Hallowell R 1996 The relationships of customer satisfaction customer loyalty and profitability an empirical study International Journal of Service Industry. Journal homepage wwwelseviercomlocatecaie Please cite this article in press as Aktepe A et al Customer satisfaction and loyalty analysis with. What Drives Customer Satisfaction Loyalty and Happiness in. C 2007 American Marketing Association Journal of Marketing Research.
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All customers have different needs and while you might not be able to satisfy all of them you must to try to fulfill as many as you can Unless you can meet most of your customers' needs they will keep searching for other options For many customers functionality is a primary need.